Every once in a while, you come across a company that combines functionality and technology to give you good design. Electric Mirror is one of those companies. The Mischel family headed by ‘Doc’ Mischel is one of those classic American stories that is rooted in hard work, good values and the omnipresent will to innovative. Electric Mirror holds 32 industry leading patents with more than a dozen pending. Their company culture is emblematic of ‘Made in the USA’ and their commitment to engineering, design, quality and service continues to separate them from their competition.
I had the opportunity to do a little Q&A with Stephen LaMachia, Electric Mirror’s National Sales Manager. Stephen is no strange to quality products, having worked for a number of venerable brands before joining Electric Mirror.
What makes Electric Mirrors products unique?
What makes Electric Mirror unique is we are constantly pushing the edge with developing not only the best design elements from an aesthetic perspective but we are always looking at integrating the latest technology. This makes our products not only the most beautiful mirrors you will ever see but the most highly functional one as well.
How is Electric Mirror minimizing its environmental footprint?
Being based in the Pacific Northwest the environmental impact we make as a manufacturer has always been on the forefront at Electric Mirror. From a 100% recycle environment to high efficiency equipment, we make every effort to minimize the size of the our carbon footprint. Beyond reducing our carbon footprint, we are designing products that have energy saving benefits and direct attributes like Keen Technology.
What markets does Electric Mirror serve?
Electric Mirror is a global company with offices around the world. It is the major specification for mirrors in all 4 & 5 Star hotels throughout the world.
What kind of products would be good for the average homeowner?
We make a multitude of luxury but affordable products for the home. Not only do the products bring a discerning designers eye to the bathroom, they can also complement the master bedroom, the foyer and any walk-in closet. We have made it our mission to bring beauty and functionality to the whole home. To name a few; Mirrored Cabinets for the bath with a fog free surface and upgradeable options for LED lighting. The integrated HDTV full-length lit mirrors for the bath, bedroom and walk-in closet provide another excellent option and finally, the Lighted Mirrors and Waterproof TVs that work in “wet environments”. You may never leave your bathroom.
How does Electric Mirror work with showroom consultants?
Showrooms like the Granite Group, partner with us by showing the products in display in their showrooms. We train them to provide the best application for their home. With a diverse product mix, we can meet every homeowners need. Because we stand by our products with the industry’s best guarantees and insurance, the showroom consultant can bring a high level of confidence to the sales process.
Where are Electric Mirror products made?
All Electric Mirror products (except make-up mirrors) are made in Everett, Washington – 22 miles North of Seattle. We’ve partnered with a supplier for our make-up mirrors and we find that they offer a great low price point for our residential offering as well.
What are some of the new products that Electric Mirror is featuring?
We have a unique market strategy of offering new product launches throughout the year. As you know technology changes so fast the days. Electric Mirror is always adding or enhancing our product offerings. This year, we launched multiple size mirrored cabinets for the bath (Medicine Cabinet). We also launched Vive. Vive Technology is our Bluetooth-enabled speakers built into the mirror with control via the device or mirror. Keen Technology, which is an energy saving mirror is new this year.
Could Electric Mirrors be installed by a ‘do-it-yourselfer”?
Sure! Our products are also designed with the installer or installed application in mind. Making it very easy to integrate our products into your application or design.
What do design professionals like about Electric Mirror?
The luxury look and feel of the product makes our product a highly desirable option for design professionals. The feature set of the products and the beautiful design make our high end options a no brainer for that client looking for that unique function design option.
If you could chose any Electric Mirror for your home, what would it be and why?
I would go with the Vive technology enhanced products, because they integrate with Bluetooth technology and are most cutting edge product line.
If you would like to see how the Electric Mirrors could enhance your home, please visit us at any of our New England locations.