One of the hardest hit industries over the past couple of years has been the housing industry. There are parts of the country, where home prices are down as much as 40% from their peaks in 2006 & 2007.
In order to survive this difficult period , local builders have had to show a certain amount of resilience to keep their businesses afloat. Cedar Mill Group, which is lead by President, Geoff Martin and Director of Operations, Brett Cusick have certainly felt the pains of this downturn, but their determination and attention to details has let them lived to see another day or in their case, ‘lived to build another house.’
Recently, we had the opportunity to ask Geoff his perspective on building a house and the building industry.
1) Through the mid 2000′s, the trend seemed to be that ‘bigger was better’, is that still the case?
Not so much. The emphasis has been on creating family spaces that have lots of detail, with much more emphasis on features and quality as opposed to creating a lot more space. Many of our customers have decided to stay where they are and remodel their existing homes. They like their neighborhoods and they just want to make their homes more comfortable and up to date.
2) As a homeowner is getting ready to start a remodeling project, what are the most important things for them to consider?
Choose your builder early in the process! Choose someone you are totally comfortable with. Make sure that you check their references, talk with some of their customers and take some time to check out their work. They are going to be in your home on a daily basis for the duration of your project, so you need to be certain that you can communicate your needs.
Start a project notebook—cut out pictures of things you like, even if it’s just one little part of the picture, and make notes about what it is that appeals to you in that picture. Prioritize the items or features that are most important—the ‘must haves’ for your project.
Determine a realistic budget for your project and share that with your builder so they can help you design to that budget instead of over-designing or under-designing.

Kitchen before renovation

Kitchen before renovation
3) How does Cedar Mill Group work with subcontractors and suppliers to keep a project on time and on budget?
We schedule a meeting to bring our subcontractors to your home during the design phase. We do this for two main reasons: first, they often have ideas that can contribute to the design, and second, having seen the actual conditions, they provide us with a fixed price and a detailed scope of work for your project.
We also have a Production Coordinator who works together with you to visit suppliers, look at products and help make selections. This allows us to determine lead times so we’re not waiting for product once a project starts, and pricing so we can provide a fixed-price contract.
4) How do you think that a bath & plumbing showroom helps your project?
Seeing and touching the actual products makes all the difference in the world, and when you walk into an Ultimate Bath showroom, it’s like walking into a world of possibilities! Faucets and sinks and bathroom vignettes, the latest in bath and shower technology, water conserving fixtures, colors, finishes, you name it—and a totally knowledgeable staff to explain all the details—this is a powerful tool to help customers choose exactly what they really want.

Kitchen after renovation

Kitchen after renovation
5) What are some of your favorite products or brands to work with?
We love working with Kohler products—the quality and value are always consistent, and the personal service at the Granite Group is fantastic! Pella windows and doors is another great high quality brand. Solid surface countertops like Corian®, quartz and granite for kitchens and baths. Radiant heat for tile floors. There really are so many great choices out there now—you can have almost anything you want.
6) How has the green movement affected builders?
The ‘green movement’ is such a broad term and can have many implications. At the end of the day, much of what is considered ‘green’ is really common sense. For example, can any of the materials in a project be re-used, recycled or donated? One of our customers updated a 20 year old kitchen and donated their old cherry cabinets to the Boys & Girls Club for their teen center renovation.
One area of ‘green’ that has had, and will continue to have, a big impact is energy conservation. And again, much of this is common sense, like giving extra attention to air sealing around doors and windows, using the latest insulation products and technologies, or buying high efficiency appliances. These are simple ways to use less energy, which is definitely ‘green’, and also save the customer some ‘green’.
One common misconception is that ‘green’ has to cost more. While it is true that some products and technologies may be more expensive, at least initially, often times the pay-back period is relatively short. We recently installed a geothermal system in a home—this home will never need any fossil fuels for heating or cooling, and with the current tax incentives and utility company rebates, will pay for itself in less than 7 years.
I believe the ‘green’ movement is here to stay, and will continue to expand and evolve.
7) What trends do you see into 2012 and beyond?
I have seen a significant trend toward bathroom and kitchen remodeling, master suite additions and remodeling, and a renewed interest in 3 and 4 season porches and outdoor living spaces like patios.
I have also seen a trend of extended families moving in together—aging parents needing more care, or a young family needing some help to establish a strong financial base, or a relative who doesn’t want to live alone.
One other trend we have seen consistently is the desire to make exteriors as maintenance free as possible—vinyl or cement siding, composite decking and railings, Azek™ trim, etc.
This concludes this edition of ‘Thoughts From the Field.” We would like to thank Geoff Martin from Cedar Mill Group. Go to his website to see more of his work and learn about his team: Cedar Mill Group.